Last Updated: April 1, 2016

Thank you for visiting the www.cheonyu.com website ("Site") operated by Cheonyu.com Co., Ltd. We are committed to respecting and protecting your personal information. This Privacy Policy outlines how we collect, use, and, under certain conditions, disclose your personal information. It also details the measures we take to secure your data and your options regarding its collection, use, and disclosure. By accessing the Site directly or through another website, you accept the practices described in this policy. This policy applies solely to the Site and does not cover offline data collection unless specified below.

Third-Party Websites

We are not responsible for the content or privacy practices of websites not operated by Cheonyu.com Co., Ltd., including those linked to or from our Site.

1. Information Collection

We collect personal information in various ways to provide an efficient and personalized experience. This information helps us enhance your use of the Site, streamline access to products and services, create relevant content, and inform you about new offerings.

a. Registration and Ordering

To use certain Site features or order products, you must complete an online registration form. During registration, we collect personal details such as your name, shipping and billing addresses, phone number, email address, and credit card number. For users opting for the Bill Me Later® payment method, we require the last four digits of your social security number and your birth date, used solely to facilitate the transaction and not stored. We may also request your country of residence or organization’s country of operation to comply with applicable laws, and your gender for internal marketing purposes. This information is used for billing, order fulfillment, communication about your order, and internal marketing. If an issue arises with your order, we may use your personal information to contact you.

b. Email Addresses

You may provide your email address for purposes such as registering for contests or sweepstakes, receiving notifications about new brands, product styles, or sizes, subscribing to email newsletters and special offers, or joining www.cheonyu.com. Participation in contests or sweepstakes is voluntary, and we use the provided information to notify winners and award prizes. We may display winners’ names and cities on the Site. By entering, you may opt in to receive newsletters and special offers, as disclosed in the official rules of the contest or sweepstakes.

c. Cookies and Other Technologies

The Site uses cookies and web beacons to enhance navigation, recognize users, and track usage. Cookies are small text files stored by your browser on your computer’s hard drive. Most browsers are set to accept cookies, but you can refuse them or delete them, though this may limit access to certain Site features. Cookies enable functions like product selection and online purchases but do not collect confidential information or act as spyware. Web beacons, such as ad banners, help deliver cookies and track page views. Third-party advertising companies may use cookies and web beacons to measure ad effectiveness, but this data is not linked to your personal information collected by us. For example, Facebook may collect data via cookies and web beacons to track page visits or purchases, but this is not linked to your personal information held by us.

d. Log Files

Our servers automatically log the URL from which you access the Site, as well as your IP address, internet service provider, and date/time stamp. This data is used for system administration, order verification, internal marketing, and troubleshooting. An IP address may indicate your computer’s location on the internet.

e. Age

We respect children’s privacy and do not knowingly collect personal information from individuals under 13. You confirm that you are 18 or older or using the Site under parental supervision. If you are under 13, please do not submit personal information and rely on a parent or guardian for assistance.

f. Product Reviews

If you submit a product review, we collect your email address and geographic location. Your location is visible to other users, but your email remains private. Any personally identifiable information included in the review is publicly visible, and we are not responsible for information you choose to disclose. You can write a helpful review without sharing personal details.

2. Information Use and Disclosure

a. Internal Use

We use your personal information to process orders, provide customer service, improve the Site’s content and layout, enhance outreach, conduct marketing efforts, and analyze general marketplace trends. We may share your information with affiliates under Cheonyu.com Co., Ltd.’s control for these purposes.

b. Communications with You

We use your personal information to communicate about the Site, orders, and deliveries. We may send a confirmation email upon registration or service-related announcements when necessary, such as for temporary service suspensions. If you provide your email for contests, notifications, newsletters, or www.cheonyu.com, we use it to deliver the requested information. You can unsubscribe from future emails (see Opt-Out section below), but you cannot opt out of order-related communications.

c. External Use

We aim to provide excellent service and a wide product selection without disclosing your personal or financial information to third parties, except as follows: (i) We may share information with service providers, such as EMS for shipping, to facilitate delivery and improve service quality, including your name, shipping address, email, and phone number. (ii) We provide your credit card number to financial service providers for authorization, using advanced encryption for security. (iii) We may disclose information in response to legal requests, subpoenas, court orders, or to protect our rights, enforce terms, or prevent fraud. (iv) In the event of a merger, acquisition, or asset sale, your information may be shared, subject to this Privacy Policy. (v) Non-personal information, such as site visit counts or order sizes, may be shared with third parties like advertising partners, but this does not identify you personally.

Security Measures

We implement multiple safeguards to protect your personal information. Access is restricted to employees who need it for specific tasks. Our servers are housed in secure environments with physical and electronic protections, managed by trusted third-party providers. While we use industry-standard measures, no system is completely secure online or offline. Please avoid emailing sensitive information like credit card numbers.

Managing Your Information

You can request to correct or update your personal information, stop receiving emails, or disable your account to prevent future purchases. Submit requests via the customer information section at https://english.cheonyu.com/ or email mkmd4@cheonyu.com.

Offline Practices

This Privacy Policy primarily covers online data collection. For offline interactions, such as phone orders or inquiries, we collect only necessary information and store it securely using SSL encryption. Faxes are processed and either stored securely or shredded if not needed. Other offline methods, like mailed letters, are handled consistently with our online privacy practices.

Policy Changes

We will post any changes or updates to this Privacy Policy on the Site to keep you informed. We encourage you to review this policy periodically. For questions, contact us at mkmd4@cheonyu.com. Effective Date: April 1, 2016.